This role will report to the Manager of Paid Search & Product Analytics team and will be based in Gurgaon. The candidate will be responsible for delivery of highly impactful analytics to optimize our performance marketing channels.
Deliver strategic analytics focused on Performance Marketing channels
Define and build key KPIs to monitor the channel/product health and success
Support the development of new products and capabilities
Deliver read out of campaigns uncovering insights and learnings that can be utilized to further optimize the channels
Gain deep functional understanding of the enterprise-wide product capabilities and associated platforms over time and ensure analytical insights are relevant and actionable
Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data
Qualifications
Minimum Qualifications
Advanced degree in a quantitative field (e.g. Finance, Engineering, Mathematics, Computer Science)
Strong programming skills are preferred. Some experience with Big Data programming languages (Hive, Spark), Python, SQL.
Experience in large data processing and handling, understanding in data science is a plus.
Ability to work in a dynamic, cross-functional environment, with strong attention to detail.
Excellent communication skills with the ability to engage, influence, and encourage partners to drive collaboration and alignment.
Preferred Qualifications
Prior experience in performance marketing will be preferred