Deloitte India's Marketing and Commerce team is hiring a Salesforce Marketing Cloud Personalization Consultant, preferably based in Pune, for candidates with 3 to 5 years of experience. The role focuses on designing and building real-time, behaviour-driven customer experiences. You will set up and maintain sitemap configurations to capture user behaviour and page types across digital properties, implement Einstein Recipes for product and content recommendations, affinity scoring and predictive personalisation, and work with event-driven architecture, while also using core Marketing Cloud Engagement features. You will build strong working relationships with client and internal teams to deliver campaigns that exceed expectations. Hands-on experience with Marketing Cloud Personalization (Interaction Studio) and Marketing Cloud Engagement is expected.