General Mills is hiring an Analyst I, Agentic Search at its Powai, Mumbai office. The role focuses on how the company's brands show up in AI-driven search such as ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity.
You will analyse large datasets from LLM optimisation platforms to find what is and isn't working, track digital, retailer and competitor trends in generative search, turn AI engine outputs into prioritised optimisation plans, coordinate execution with cross-functional partners, and report outcomes and learnings to stakeholders.
Requirements: a bachelor's degree in marketing, digital marketing, computer science, IT, data analytics or a related field plus an MBA in Marketing or International Business; 1-3 years of experience in AI search optimisation, AEO/GEO, SEO, organic search, content optimisation or digital marketing; understanding of LLMs, RAG and AI citations; strong Excel skills and comfort with Tableau dashboards (R/SQL a plus); and good analytical, communication and stakeholder-management skills. Experience with Google Search Console, GA4, Semrush/Ahrefs or Screaming Frog is preferred. Hybrid, full-time role.